Nouvelle mesure Lab is a pole of Nouvelle Mesure studio, specialized in the creation of realistic 3D environments.
Combining research and technicity, we examine nature to recreate it faithfully in environment packs that are easy to use and optimized.
We use technologies such as 3d scan to create realistic textures through elements sampled from their natural environment.







Olivier Cheikh Djavadi - Lead Production Designer : 


As the Lead Production Designer, I seek a high degree of realism in the production, while avoiding to charge items uselessly… the main objective is to mimic the real world perfectly, but also to respect the constraints related to the good management of your projects... and it is mainly for this second reason, that our choice of offer was worn more specific, on 3ds max, vray, corona and octane.

To understand what the Lab is, keep in mind that the true vocation of the Lab is to achieve environment packs; That will give you the key to understand the logic of some of our choices and the coherence in our pathways.

So what do we mean by "environment pack" ?

Because an environment pack is not just a selection of mesh 3D, sold at a given price ! See that way, is like putting the cart before the horse.

An environment pack is a project, starting by realizing a PBR terrain material, dedicated and composed for a targeted environment.
This material should restore in volume, 70 to 100% of the objects naturally covering the surface.
For example, a material targeting a forest environment, will integrate at the base, objects such as pine cones, needles, branches, rocks and earth ground.
Then, depending to the target size of our choice for the environment, we provide more or less additional covering objects… but the terrain will be covered by only a slight amount of those additional objects; Just enough to provide more uneven look to the terrain.

Then we target certain plant species and make them with variations. It's by keeping in mind the characteristics of a given environment that we realize these plants, in the most precise and functional ways possible. In fact our most complex "3d mesh" elements, come  generally to life for specific reasons related to the needs of an environment pack... An environment pack is the one orienting and giding it's included items production.

Environment packs does a big contribution to our 3D mesh items list, but they also need a huge amount of development time.
This is why we'll allways develope both independent 3D mesh items, along with environment packs, to provide the lab with new items in a more regular rate.

I hope these few lines were helpful for a better understanding of how the Lab production is organized, and what environment packs really are.





Nasr Tajerrashti - Art Director & Nouvelle Mesure Founder : 


Well, Olivier has very well summarized the Lab's purpose.

I could add that we try to bring complete turnkey solutions.

Indeed, it is often difficult to find environmental elements on different sales sites. Unequal product qualities and staggering prices are issues that 3D artists often encounter.

You can find the right plant, but it needs the appropriate ground that fits to its species, to its climate... you are already searching on the web without having the guarantee to find the perfect match.

With the Lab, we offer a simple and effective solution, you do not have to spend hours finding mesh and references on the web, everything is here ! You are sure to have a coherent & realsitic environment. 




More about Nouvelle Mesure ?
Visit the studio page : nouvellemesure.com